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Saturday, May 19, 2012
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Elvis Presley

Born: 1935

Died: 1977

Easily the most famous Memphis native, Elvis Aaron Presley like the great Memphis blues artists before him was actually born in Mississippi.  Later to become one of most famous people in the world Elvis started out in a two room house outside of Tupelo, MS.

Born to Vernon Elvis Presley and Gladys Love Smith on January 8, 1935 Elvis was followed by a still born twin brother, Jesse Garon.  Elvis was born during the depression and his father always struggled with making a living.  At one point Vernon served a prison sentence for altering the amount of a check he had received as payment for a hog.

Elvis grew up loving music and got his first guitar at the age of eleven.  Many jokes have been made about Elvis' guitar simply being a stage prop, but in truth his playing was more than adequate to accompany himself while he sang.  There are many great Elvis books and web sites.  His story is familiar to most.  For your convenience I am reprinting one of the better articles I've read:


Elvis Presley is widely credited with bringing rock and roll into mainstream culture. According to Rolling Stone magazine "it was Elvis who made rock 'n' roll the international language of pop." A PBS documentary once described Presley as "an American music giant of the 20th century who singlehandedly changed the course of music and culture in the mid-1950s."  His recordings, dance moves, attitude and clothing came to be seen as embodiments of rock and roll. Presley sang both hard driving rockabilly and rock and roll dance songs and ballads, laying a commercial foundation upon which other rock and roll musicians would build. African-American performers like Little Richard and Chuck Berry came to national prominence after Presley's acceptance among mass audiences of white teenagers. Singers like Jerry Lee Lewis, the Everly Brothers, Buddy Holly, Roy Orbison and others immediately followed in his wake, leading John Lennon to later observe, "Before Elvis, there was nothing."

 Teenagers came to Presley's concerts in unprecedented numbers. When he performed at the Mississippi-Alabama Fair in 1956 a hundred National Guardsmen surrounded the stage to control crowds of excited fans. When municipal politicians began denying permits for Presley appearances teens piled into cars and traveled elsewhere to see him perform. It seemed as if the more adults tried to stop it, the more teenagers across North America insisted on having what they wanted. When adult programmers announced they would not play Presley's music on their radio stations (some because God told them it was sexually suggestive Devil music, others saying it was Southern "nigger" music) the economic power of that generation became evident when they tuned in any radio station playing Elvis records. In an industry already shifting to all-music formats in reaction to television, profit-conscious radio station owners learned hard lessons when sponsors bought advertising time on new rock and roll stations reaching enormous markets at night with clear channel signals from AM broadcasts.

During the 1950s post-WWII economic boom in the United States, many parents were able to give their teenaged children much higher weekly allowances, signalling a shift in the buying power and purchasing habits of teens. During the 1940s bobby soxers had idolized Frank Sinatra but the buyers of his records were mostly between the ages of eighteen and twenty-two. Presley triggered a juggernaut of demand for his records by near-teens and early teens aged ten, twelve, thirteen and up.

At the 1956 Mississippi-Alabama State FairPresley's overwhelming appeal was to girls. Many boys adapted his look to attract them. Along with Elvis' ducktail haircut, the demand for black slacks and loose, open-necked shirts resulted in new lines of clothing for teenaged boys. In 1956 America, birthday and Christmas gifts were often music or even Elvis related. A girl might get a pink portable 45 rpm record player for her bedroom. Meanwhile American teenagers began buying newly available portable transistor radios [2] and listened to rock 'n' roll on them (helping to propel that fledgling industry from an estimated 100,000 units sold in 1955 to 5,000,000 units by the end of 1958). Teens were asserting more independence and Elvis Presley became a national symbol of their parents' consternation.

Presley's impact on the American youth consumer market was noted on the front page of The Wall Street Journal on December 31, 1956 when future Pulitzer Prize-winning business journalist Louis M. Kohlmeier wrote, "Elvis Presley today is a business," and reported on the singer's record and merchandise sales (this may have been the first time a journalist described an entertainer as a business). Half a century later, historian Ian Brailsford (University of Auckland, New Zealand) commented, "The phenomenal success of Elvis Presley in 1956 convinced many doubters of the financial opportunities existing in the youth market."

Elvis Aaron Presley was born in a two-room house in East Tupelo, Mississippi to Vernon Elvis Presley and Gladys Love Smith. He was raised both in East Tupelo (which merged with Tupelo in 1948) and later in Memphis, Tennessee, where his family moved when he was 13. Elvis had a twin brother (Jesse Garon Presley) who died at birth. In 1949 the family moved to Lauderdale Courts public housing development which was near musical and cultural influences like Beale Street, Ellis Auditorium and the Poplar Tunes record store along with the Sun Studio about a mile away.

In her book, Elvis and Gladys author Elaine Dundy wrote that those close to Elvis as a boy say he was a fan of comic book superhero Captain Marvel, Jr. and would later model his trademark hairstyle and some of his stage costumes on the comic book character.

Elvis took up the guitar at 11 and practiced in the basement laundry room at Lauderdale Courts. He played gigs in the malls and courtyards of the Courts with other musicians who lived there. After high school he worked at Precision Tool Company, then drove a truck for the Crown Electric Company.

  
Here the history of Memphis is presented.  From the Chickasaw to the great New Madrid earthquake of 1811 on to the land's purchase by John Overton and Andrew Jackson, followed by incorporation and Civil War occupation.  Picking up with the yellow fever followed by the surrender of the city charter and the tenure of the former city as a taxing district of Shelby County and the state of Tennessee.  We continue Memphis history into the days of Crump and the progressive era when the city would be made to conform to order.  Memphis history is rich with time, music and commerce.  From the blues of Beale Street to Elvis Presley and Sun Records the City of Memphis been enriched by transporation, cotton, mules and hardware; bridge openings to celebrate and the sorrows of the 1968 Sanitation Strike which culminated in the death of Dr. Martin Luther King, Jr.  Memphis has persevered through pain and has been anything but dull.  This is our story...
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