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Saturday, May 19, 2012
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Sivad

Born: 1913

Died: 2005

Born in 1913 as Watson Davis, "Sivad" (which is Davis spelled backwards) worked in the entertainment industry all his life.  At 13 years old he was an usher with Malco Theatres.  Davis went on to become Advertising Director with Malco.  Advertising was his gift and his ultimate gimmick turned out to be "Sivad".  Sivad, if you don't know, was a campy vampire who introduced the Friday night horror films and made smart cracks during the breaks.  The show was called Fantastic Features and later Fantastic Double Features.

Each episode opened with a horse drawn hearse plowing through the foggy woods (of Overton Park).  The ghastly vampire exited the hearse and was about to unload his cargo when the camera cut to Sivad saying, "Goood Eeeeeeeevening."...  From there it was camp all the way with corny jokes and puns that would not remain dead.  The show changed some over time.  There were warm-ups to the horror flicks such as "Sons of Hercules" and "The Twilight Zone".  For a while the show also ran on Tuesday night, but when it ended in 1972 it was back in its traditional Friday night slot.

The show and the character were incredibly successful during its 10 year run.  Sivad once sold 30,000 tickets for a one day appearance at the Fairgrounds.  He made numerous personal appearances especially for Malco openings of new horror films.  After the show was canceled in 1972 Davis continued to make personal appearances in costume until he finally retired to a trailer in Arkansas to fish away the rest of his life.  He was sharing that trailer with his son when he died in 2005 at the age of 92.

For a lot more about Sivad see:  Sivad (you will be leaving our site)

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Here the history of Memphis is presented.  From the Chickasaw to the great New Madrid earthquake of 1811 on to the land's purchase by John Overton and Andrew Jackson, followed by incorporation and Civil War occupation.  Picking up with the yellow fever followed by the surrender of the city charter and the tenure of the former city as a taxing district of Shelby County and the state of Tennessee.  We continue Memphis history into the days of Crump and the progressive era when the city would be made to conform to order.  Memphis history is rich with time, music and commerce.  From the blues of Beale Street to Elvis Presley and Sun Records the City of Memphis been enriched by transporation, cotton, mules and hardware; bridge openings to celebrate and the sorrows of the 1968 Sanitation Strike which culminated in the death of Dr. Martin Luther King, Jr.  Memphis has persevered through pain and has been anything but dull.  This is our story...
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